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For the passed two years I've been a part of the black friday holiday shopping... But I do it to get good deals and then re-sell them. So I usually make around $500 for one long night/day.
So to answer your question: This year I will spend more in hopes of selling more when I'm done :)
I typically hold electronics purchases until that time of year to get the deals. I watch the ads on a website that leaks the black friday deals. For instance, last year I purchased a Samsung VCR/DVDR for $185 at Sears. They were $250 at Best Buy with a $50 mail in rebate! Sears had no rebate but also had a $10 off coupon for the first 200 people, which I was. My VCR/DVDR was only $175.
I don't mind looking for good deals, but braving the madness of the crowds on Black Friday just doesn't seem worth it to me. I'll be looking for deals elsewhere.
Plus we're not really doing Christmas as gifts this year.
This year, like every year, I will be spending less on christmas gifts. I make many of the gifts and purchase the rest off season and from local retailers who give me a great price.
That aside, I have never gone shopping on Black Friday. My family all live across the country, so I tend to shop online and have things shipped right to them.
I wonder if work productivity is down as much as sales are up on Cyber Monday...
I know this is a cliche, but I truly hate the commercial nature of the holidays in the U.S.