DISQUS

Consumerism Commentary: Facial Recognition and Billboards

  • Jesse · 1 month ago
    Minority Report was one of the best movies in the future meets reality genre ( I just made that up I think) and it's really interesting to see many of the futuristic ideas in the movie coming into plain sight in our present day. Augmented reality is here and voice/face recognition software is getting better and better. I don't think face recognition ads that speak directly to a person are far off.

    I like Germany's take on this with emotion recognition cameras but I would sure hate to be the guy scrolling through all the tape to see what people's reactions were to my ad.
  • Kyle · 1 month ago
    I agree on the targeted ads. I would much rather see someone pitch me something I may actually want as opposed to a Sham Wow or a Slanket (see I said Slanket Matt). I would probably break the billboard though if it said "Hello Kyle how would you like a new computer today I seem to remember yours is on the fritz."
  • Flexo · 1 month ago
    Whenever I see a television advertisement for a product that is so far away from the realm of what I might actually buy, I think about all the money that was spent by the company in their marketing efforts to study the demographics. I usually end up thinking they're right and I'm wrong; I must be watching a television show that is not nearly suited for my demographic.