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If your blogging income is based on one time ad clicks, then you don't really have a consistent or a predictable income. To reduce your risk of income fluctuation, you need repeat customers that rely on your products or services. For example, if you had a monthly subscription list of user that you offered a membership service with a committed income - then you would have a much better predictable income stream - that you could also use to estimate the value of your business.
That is not to say that you couldn't make a lot of money, but now that you have something going - I would try to add services that better build your customers committed income. Perhaps with longer term contract with advertizers.
This way, you would:
1. Retain the reliable "real job" income to flatten out the fluctuations in site revenue. Think of this as being similar to bonds or CDs in your "employment portfolio", while CC.com is the stock portion.
2. Continue to be "one of us" from your readers' point of view. Instead of some blogger who makes money running a website, which very few of your readers probably do, you still have the positives and negatives of a regular job. You'll continue to relate to your readers, and even more importantly, your readers will continue to relate to you.
While it will obviously be a personal decision, that is my $0.02
Thanks,
Mr. Stupid
Ken: I'm a big fan of Ad Block Plus.
Curt: My thoughts run along the same lines. The variability (and as I mentioned, the reliance on one company) has kept me from making the jump already. I have other websites that are subscription based but I spend most of my time on Consumerism Commentary.
Brian: That's exactly the reason why I don't write more about "earning money from blogging." I look at this as a personal finance blog, not a "get rich quickly online" blog. I'm not a fan of those.
Mr. Stupid: This probably isn't the right forum to discuss the details of particular advertising methods... I'll send you an email tonight.
I'm not sure if you've mentioned it before...but what's your day job?
Cheers,
FIRE Finance
Wow - now that is stretching an entertainment budget. I'm not sure how you had any left over after dinner and movie for "etc".
By the way, I downloaded your excel template for net worth at the beginning of the year and have been using it since. It's great - thanks for sharing that...
If your Google traffic dropped off you might take a close look at which part dropped. Perhaps you lost your ranking for a particular keyword and with a little effort you could get it back. Perhaps you were ranking for some type of seasonal term that will be back again next year. If you can determine the cause, you may be able to find ways to insulate yourself from changes in the future.
Enjoy reading this blog and have added it to my blogroll.