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Additionally I feel that institutions offering different asset allocations with their funds leads to greater competition. And in the end, it is the individual that needs to take responsibility for where they put their money and the expectations they hold for how it will grow in the future.
I'm pretty much 100% in line with his suggestions regarding necessary plain-English, prominent disclosures.
As an independent investor, I don't think they should be standardized. Some people might be more comfortable with the 72% domestic stock as opposed to 67.2%.
As an investor in a 401(k), where the target funds are managed specifically for my company and I have little insight into their investments other than what's provided on their fact sheet, I would like to see them standardized.
I invest in Vanguard's 2050 fund because it has low fees, is very straight forward, and I have enough invested to cover the minimum investment amount.
If everything is the same, everybody will just go to the one with the biggest headstart, and the fund will grow too big and keel over.
FS
Also, I'd say that the allocations are almost uniformly too aggressive in these funds. Savvy/seasoned/smart/choose and adjective investors will not go with target date funds because with few exceptions, fund companies stuff laggard funds inside of these funds-of-funds. This means that those holding these funds are more likely to be less educated in the area of investing and will generally be less able to deal with market volatility. In recognizing this, fund companies should lean towards the conservative end of the spectrum with their equities allocations. Yes, there is some return given up, but if investors get burned too badly with a market decline, they may exit equities altogether. Generally speaking, it's a far better thing to capture 70% of the market return and stay invested than to get 100% of the market return only to exit at the worst time (which is the norm for ill informed investors).
I'm not saying that people can't get educated about these things, but if you consider prior to the Pension Protection Act of 2006 that 401k participants favorite investments were (1) cash, (2) company stock, and (3) bonds, it's pretty clear that most of those buying these funds could use a little help...preferably from the fund companies and not the SEC.
By the way, doesn't the SEC have bigger fish to fry? How about the dark markets of derivatives and private securities? Isn't that kind of what got us into the Great Recession?