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I took advantage of a similar offer for Sharebuilder, via PESCU. It is some credit union that I am not a member of. Anyhow, the $50 should be deposited soon. I have held my stock for about a month and a half now, and it has recovered half of the $4 fee. I too took advantage of the free dividend reinvestment; however, there has not yet been a dividend, so I am waiting patiently.
However, do not get too excited, you still have a $16 cost out to cover as well :)
If I start investing regularly, via Sharebuilder, I will go with the Standard plan that is $12/mo, but gives you six free automatic investments, and a lower timed transaction. That is the cost of three in transactions, so it could be worth it if you have direct deposit into Sharebuilder (which you can do, btw, the have a routing number and an account number you can get, and just tell your employer it is a savings or checking account).