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The deals I have are with Citi and Chase, and neither requires purchases at any time. They also have no fees with these particular offers. I have yet to come across an MBNA offer with no balance transfer fee, usually they charge $50 or 3%, whichever is greater, which eliminates any chance for profit. I also know someone who pays their tuition this way, bouncing from one 0%, no fee, offer to another every 9-12 months. They then save all the money they earn during the summers, hoping to be able to pay as much back as possible when they are no longer able to get 0% deals.
The trick is finding the good offers, reading the fine print, and staying on top of the payments.
The plan is very workable, though, as long as the best 0% APR offers are used. If the cards require you make purchases at a higher APR every month, the purpose of the 0% APR is defeated.
You could work you way up to $30,000 like I did. Start taking out BT every other month or so. You likely won't take a big hit, cc companies have been upping my credit limits like crazy since I started this, so my ratio of used/available credit hasn't declined much. It's crazy, but now I see how people that charge up huge credit card debt just keep getting more credit.
If anyone is interested in reading it, it's available here. (but I don't think it'll add more if you've read Terris' article)