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Yes, the wealthy have traditionally become wealthy due to their investments and I hope to someday build wealth by investing in things other than my retirement accounts. But I'm going to invest in mutual funds, a few select single stocks, and maybe real estate and not try to build wealth off of company stock. I honestly believe that those Microsoft Millionaires of the late '90s and Google millionaires of the past few years, all who became rich off of their company's stock, are rare occurrences, although I'm happy for them.
Of course, most people would probably take the cash and spend it so if you're one of those people, perhaps you could make an argument for taking the stock instead. Maybe.
Some companies offer stock based compensation that has to be held for awhile to keep people around. This can be highly lucrative to the employees and is for sure a benefit to companies. It is lucrative for employees when the stock is growing and/or when the amount is far greater than a cash bonus would be. If it's just equivalent to a cash bonus, then it's a bonus with a bunch of strings, also known as a hassle that will limit your future choices.