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Yes, it's a big purchase, but I don't think the experience needs to be so much different than purchasing anything else. Allow the customer 30 days to return or exchange it. If they keep it longer than that, they can always sell it privately.
Assuming that the car I wanted was available both ways, and one showed the actual price, I would take the one that was honest - labeled with the price and without games.
http://samsclubauto.com/
http://www.costcoauto.com/
I am not sure the auto companies would want to sell cars to a Walmart. Factories get paid automatically and you know Walmart would at least get 30 day terms to pay for it. In addition the factories make money on the floorplan pricing. If anything, I think the big three would try and get the laws changed that would allow them to sell direct instead of through a dealership network.
Can I remind everyone that if the following scenario was placed in front of you, you'd think I was nuts:
Someone, Somewhere in the world puts up an item for sale - you bid and then buy that product. You pay that person THEN they send you the item you never touched! Would you do it?
Now everyone gets stuff online!
Once again - Absolutely NOT!!
Spent the whole day in a car dealer "how about this.. How about that.... How about extended warranty....." each time running to the back room to ask the manager. Not a fun way to spend a day.
Sad that the electric car didn't seem to hit mass production. YET!!!
We would probably be open to shopping for cars at retailers if the sticker price is on par or better than the competition (dealer or private).
About 40 years ago, the Federal government nationalized Amtrak. How's THAT going? They were "projected" to be profitable in 3 years, but here we are 38 years later and we've wasted $30 BILLION on them.
Today, we're in the process of nationalizing the automobile manufacturing industry. Don't kid yourself. That IS where it's headed. We have bureaucratic fat-cats with almost no business background and with zero experience in the auto industry calling the shots. Do you really think they won't be dictating everything about how a car is built? At least Wal-Mart knows how to generate profits for it's shareholders (which includes pension funds, mutual funds, and many retirement accounts).
So yeah, I'd buy from them. Long live free-enterprise.